atom04:'''definitions'''
IDENTITY
Differentiation
Personalization
Urban Phenomena - a spatial setting that is creating a cultural relevance. Urban phenomena can be seen as differing spatial quality, emotionally loaded. Its cultural importance overweighs its logistical and contextual situation. Not a difference in degree, but difference in a kind.
Most well known urban phenomena is the Bilbao effect. In Bilbao's urban regeneration plan, Frank Gehry's Guggenheim museum managed to change the identity of the city itself - the rundown area of a city in economic decline was brought to huge financial growth and prestige, the Bilbao changed from problematic industrial town to a global tourist destination. The effect was achieved through one extraordinary building, the Bilbao's Guggenheim Museum. Due to the scale and the budget Gehry's building became the symbol of its Kind, the beginning of iconic objects. It was already loaded with the emotions created by Deconstructivist movement in architecture, but it wasn't a manifesto building any more, but big cultural project, a delivery project of the new spatial qualities.
Urban phenomenas can be found in different scale. Bilbao effect is clearly a global one. In smaller scale, locally the scheme also works. Local urban phenomenas work according to similar pattern. They are connected to an attempt to produce a "delight rating" for a given space. The space has to be designed as an easily memorisable one, but also different from the already seen, sensed.
DURATION
Repetition
Rutine
trace
INTERACTIVITY
Participation
Reaction
