DIFFERENTIATION

The state or relation of being different, dissimilarity. A significant change in or effect on a situation, distinctive quality, feature.

Henri-Louis Bergson distinguses difference in kind and difference in degree. Deleuze argues that difference should fundamentally be the object of affirmation and not negation. Difference in kind is related to continuous multiplicity discrete multiplicities. Its main characteristics are virtual difference, qualitative discrimination, subjetive relation and the connection to the time (duration).

Difference itself is a characteristic that gives a value to the event.

PERSONALIZATION

- the achieving of individual, relating to, directed to, or intended for a particular person. usually involving personal remarks as character, behavior, appearance, interests, social category, context. It also involves the idea of customization, the using of the technology to accommodate the differences between individuals.

Personal continuity, a time concept, is an important part of identity. personal experiences are connected to the qualities such as self-awareness, sentience, sapience, but also to the ability to perceive the relationship between oneself and one's environment. Personal continuity is the property of a continuous and connected period of time and is intimately concerned with a person's body or physical being. Through contiguity, one associates ideas or events that usually happen to occur at the same time. The personal continuity is the keyword behind the habit and the routine.

The concept of personal is related to the concept of time through routines, habits and the memory. The reactions are based on personal intuitions and feelings. Surprising and strong events can be caught through personalized, specific experience.

URBAN PHENOMENA

a spatial setting that is creating a cultural relevance. Urban phenomena can be seen as differing spatial quality, emotionally loaded. Its cultural importance overweighs its logistical and contextual situation. Not a difference in degree, but difference in kind.

Most well known urban phenomena is the Bilbao effect. In Bilbao's urban regeneration plan, Frank Gehry's Guggenheim museum managed to change the identity of the city itself - the rundown area of a city in economic decline was brought to huge financial growth and prestige, the Bilbao changed from problematic industrial town to a global tourist destination. The effect was achieved through one extraordinary building, the Bilbao's Guggenheim Museum. Due to the scale and the budget Gehry's building became the symbol of its Kind, the beginning of iconic objects. It was already loaded with the emotions created by Deconstructivist movement in architecture, it wasn't a manifesto building any more, but big a cultural temple, a delivery project of the new spatial qualities.

Urban phenomenas can be found in different scale. Bilbao effect is clearly a global one. In smaller scale, locally, the scheme also works. Local urban phenomenas work according to similar pattern. They are connected to an attempt to produce a "delight rating" for a given space. The space has to be designed as an easily memorisable one, but also different from the already seen and sensed. Urban Phenomenas need strong, surprising, routine breaking experiences.

TIME

REPETITION

the act of repeating, repeated action. Repetition is depending on the time, it is considered as a time concept in given space.

According to Gilles Deleuze's notion that there is no time but the present, the duration, which contains past and future. Repetition describes the different ways in which past and future can be inscribed in a present. Repetitional Habit incarnates the past (and gestures to the future) in the present by transforming the weight of experience into an urgency. Repetition can be seen through the he active force of memory, which introduces discontinuity into the passage of time by sustaining relationships between more distant events, in a virtual and vertical way, it deals with events in their depth and structure rather than in their contiguity in time. The time without the repetition can be seen as an empty time, it consists out of ultimate event or experiences that are breaking free from the simple repetition of time.

When making the future and the past more visible, sensible, repetition is referring to the habits and the memory of the users. For the notion of the present itself the experience has to be strong and surprising enough to outdo the routine, the habitual.

ROUTINE

ourse of actions followed regularly, a standard set of procedures. Habits are routines of behaviour that are repeated regularly and tend to occur subconsciously. Routine, habit is a concept that needs a subject. In the context of the user the routine and habit are describing its repetitional relationship to the place.

TRACE

A visible mark, made by the subject. an indication of the former presence or existence of something. mark of the absence of a presence, an always-already absent present.

According to Jacques Derrida, instead of finding the truth, the closure, it is important to see the absence of presence, loophole, freeplay of meanings. The trace becomes the medium for those in text. The trace is not a presence but is rather a presence that is dislocated, displaced, and refers beyond itself. the concept of the trace can be seen as marks on and under erasure - a new word written, old one crossed out. For the freeplay of meaning all is printed - both words and the deletion.

the trace is the remains of an act done by the subject, the user. The trace can be seen as the medium of the repetition. The recognition moment of the traces can become an ultimate moment. the experience of understanding the logic of displaced loopholes, dislocated meaning can be seen as an strong and surprising event.

INTERACTIVITY

PARTICIPATION

is about taking part in some activity. Literally participation means: Taking part (with other people) in some action or matter. Participation includes the inverse of inherence. The event is depending on the participants, but at the same time the event itself is creating the participatory relationship. Taking part can be seen on two levels. In passive participation taking part is done only by being present (moodwall). In active participation taking part has also reaction on the environment.

Participation establishes an interactive relationship between the place and the user. In an active relationship to the space, the freeplay of the meaning becomes open.

REACTION

is about active participation in some action or matter. It is about action and reaction. Like the third law of Einstein. If there is action there will always be reaction.

In this law it is about forces. It is not literally about forces in this case. But if we talk about active participation, the active part in the situation will cause the reaction. The amount of activity and the kind of matter are the parameters for the reaction.

In an interactive situation parties/parts. there is output = action from both sides, what causes an input for the other party/part. This can lead again to an new reaction. So it is an ongoing process. Only the strong and cumulative reactions can lead towards an ultimate event.

GHOST

is a frozen trace, locked, not visible. the ghost can start to haunt, when it becomes unlocked. Ghost is not seeing the time as a linear process, they are behaving active from time to time, through a thematic touch of users. Ghost is a trace that is having an interactive relationship. Ghosts are important models of time, trough them, a personal reaction is breaking the linearity of time. Ghost is hidden in the memory, the place can trigger the repetition of it.